|A Letter to Whiskas|
|Written by Chad Bradley|
Dear Pedigree Masterfoods,
I frequently buy your Whiskas products, in particular Whiskas pouches. I had always been a fan of the tinned range, but the introduction of handy pouches was the icing on the cake. I just trot to the kitchen, open the cupboard door, take a handy pouch from the multipack box, tear it open, squeeze the Whiskas out, and throw away the pouch. It really couldn’t be simpler! No messy caN OPENERS sorry, can openers to clean, or dangerous sharp can lids to cut fingers on!
My most recent purchase was a multipack of Whiskas Seafood Pouch Selection. It included 3 free pouches, which was a real bonus considering the excellent value the range already represents! I find the seafood flavours generally get the best reaction, with perhaps Rabbit being the most popular of the rest. At present, Tabitha’s favourite flavour is the Trout and Salmon in Jelly, and Thomas likes Salmon and Prawn in Jelly the best. They’ll happily wolf down any one of the Whiskas products, though (and they’ve been known to eat Pedigree Chum once or twice, would you believe?!). They’ve been reared on Whiskas products since they were tiny, and now Thomas is ten years old and Tabitha has been with us for nearly eleven! That’s a lot of years – and a lot of Whiskas!
I am writing mainly to thank you for your excellent products. However, I would also like to make an enquiry, or even a request. Do you have plans to advertise Whiskas pouches in a more ‘cool’ way, or might you consider such a marketing avenue? Something a little like the Cheesestring ‘Non-conformist’ adverts, or the Sunny Delight ‘extreme’ sports ads? Tabitha will soon be going to secondary school, and I’d like to be confident that her packed lunch will have plenty of ‘street credibility’.
I eagerly await your reply,
Dear Mrs Bradley
Thank you for your recent letter from which we were delighted to learn that your cats enjoy our Whiskas in Jelly.
As you can imagine, we are extremely proud of all our products and pleased to receive a letter such as yours. We have been manufacturing pet food for over 60 years and our reputation is based on the production of high quality products. Our recipes contain all the essential nutrients to help keep pets in the peak of health as well as being extremely palatable so that your enjoys their food at every meal time.
It was very kind of you to take the time to contact us and we thank you for the interest you have shown. We have enclosed a product voucher to enable you to purchase some of your pet's favourite food which we hope you will accept with our compliments.
Consumer Relations Advisor